Part of: Content design
Last updated: 25 February, 2020
A lot of elements are involved in designing content presentation on a page, or across multiple pages.
Divide content up into short paragraphs. Chunked content is easier to absorb as smaller units of content are easier to process, understand and remember. Text divided into distinct visual units helps users scan.
If you have a page with several paragraphs, organise the paragraphs with sub-headings. These should indicate what the paragraph is about. This helps users scan page content for what they are looking for.
Use bullet points to split up long sentences.
complete a sentence,
be front-loaded with the most important information,
start with the same language element, like verb, noun, adjective,
be grammatically correct.
This function allows you to present content in expandable sections.
The GDS design system provides advice, HTML coding and usability research for accordions.
If your CMS does not have accordion functionality you could consider using anchor links.
These are a useful way to join together content on the same topic which is too much for a single page. Use chapters for different sections.
You can give the top page of the guide a super H1 heading and the sections H1s, so that Google picks up each individual section.
These allow you to promote a particular part of your content. If you change the background colour or font colour, check the contrast passes WCAG requirements.
A content tool is content that users interact with in ways other than reading.
These examples are all inclusively designed.
If you decide to present content as images, infographics and videos, make sure it is inclusively designed:
images, use alt text if the image contains useful information
infographics, provide a text version of the infographic
videos, provide captions on the video and a full transcript
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