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Part of: Audiences, devices, channels

Writing about people

Last updated: 11 June, 2021

Following this helps: everyone.


Following these guidelines will help you create content that feels inclusive for more of your audience.

Carry out user research to find out if your users feel represented by your content. Iterate it if you find out they do not.

1. Use respectful terms for disability, mental health and dying.

2. Avoid referencing age unless it's absolutely relevant. 

3. Avoid referencing gender unless it's absolutely relevant. 

4. Avoid referencing medical, mental or cognitive condition unless it’s absolutely relevant.

5. Avoid referencing heritage and nationality unless it's absolutely relevant.

6. Use “inclusive” or “accessible” for things designed to provide an equal experience.

Usability evidence

1. Use respectful terms for disability, mental health and dying.

Words that are OK and not OK to use vary. Disability can be a very personal matter, as can mental health. As ever, do user testing. Check with the people or person you are writing for or about.

Use positive, enabling language. Do not present people who deal with physical, mental and emotional challenges as victims.


"has" or "was diagnosed with" not “suffers from”

"challenge of" not “struggle with”

"support" not “help”

"taken to hospital" never “hospitalised” or “rushed to hospital”


"someone with albinism" or "someone who has albinism" not "an albino" 

"autism"  not "ASD" or "Autism Spectrum Disorder" 

"someone who has Alzheimer's disease" or "a person who has Alzheimer's"

"someone with Asperger syndrome"

"attention deficit hyperactivity disorder" or "ADHD"

"blind person" or "blind people" never "the blind"

"someone with sight loss" and "someone with low vision" are OK for people who are partially-sighted

"deaf person" or "deaf people" never "the deaf", but "the Deaf community"

"hearing aid" never "deaf aid"

"disabled people" or "disabled person" not "people with disabilities" or "person with a disability", never “a cripple”

"someone with diabetes" not "a diabetic"

"someone with Down's syndrome" never "someone with Down's"

"dwarf" or "person with dwarfism" but check with the person, never "midget" or "little person"

"person with an illness" or "patient" not “invalid”

"invisible impairment" not “hidden impairment”

"motor neurone disease (MND)", lower case, never “Motor Neurone Disease” or “Motor Neurone”

"non-disabled people" not "able-bodied people", "normal people" or "healthy people"

"Tourette syndrome" and "Tourette's" are both fine

"wheelchair user" not “wheelchair-bound” or "in a wheelchair"


"someone with mental health difficulties" never "mad person", "mental person", "schizo", "nutter", "lunatic", "headcase" or "psychotic person"

"bipolar disorder" never "manic depression"


"assisted dying" (not “assisted suicide”)

"took their own life" (not “committed suicide”)

2. Avoid referencing age unless it's absolutely relevant.

It's usually unnecessary to refer to people using age-related descriptors like “young” or “old”. Think about it first. 

If you do, use: 

"older people" never "the elderly"

"younger people" not "the young" or "millennials"

3. Avoid referencing gender unless it's absolutely relevant.

Do you even need to say what gender a person is? 


Do not make gender a compulsory field on forms.


Use neutral, non-gendered terms for professions. Avoid patronising language.


"businessperson" not "businessman, businesswoman"

“firefighter” not "fireman, firewoman"

"police officer" not "policeman, policewoman"

"actor" not "actor, actress"

"chair" not "chairman, chairwoman"

"people" not "guys"

"women" not "girls" or "ladies"


If you know someone identifies as male or female, use ‘she’, ‘her’ or ‘he’, ‘his’. Otherwise use ‘they’, ‘their’. When in doubt use their name, or if you're in contact ask them. 


“someone in a red coat walking their labrador” not “a man in a red coat walking his labrador”

4. Avoid referencing medical, mental or cognitive conditions unless it’s absolutely relevant.

Would you say "who has had perfect health since birth"? Probably not. So why reference it if they have not?


"Tom Brown won the prize for best tomatoes." not "Tom Brown, a wheelchair user since age 7, won the prize for best tomatoes."

5. Avoid referencing heritage and nationality unless it's absolutely relevant.

Do you need to say what race a person is?

If you do, be specific and accurate. Do not generalise a person's ethnic origins.

Some people may not mind being referred to by the continent they live in or grew up in, for example, "I'm European". Others dislike their ethnic background or culture being described generically by land mass. Try to be specific to avoid offence, for example "This is Ecuadorian" not "This is South American", "Indonesian food" not "Asian food", "she grew up in Zimbabwe" not "she grew up in Africa". 

Especially avoid generalisations if they a have negative connotation.

6. Use “inclusive” or “accessible” to describe things designed to provide a more equal experience.

Use the word “inclusive” or “accessible”  to describe design, products, services and places designed to provide a more equal experience to everyone.

For design of a product or service everyone can use we prefer "inclusive" to "accessible". Inclusive suggests bringing everyone together, whereas accessible keeps people with particular access needs separate. Inclusive design is design for everyone, which we all benefit from. 

"accessible parking space" not "disabled parking space"

"this service is inclusively designed" not "this service is accessibly designed"

Usability evidence

'Disability is not a dirty word: Moving away from "special needs"', 2018

'The social model of disability', Scope, 2018

GOV.UK Inclusive language: words to use and avoid when writing about disability, 2018

US government on inclusive language, 2017

'A disability is a mismatch between a person’s abilities and their environment', 2016

'The Conscious Style Guide: How to talk about people with inclusive and tactful language', 2016

Mailchimp style guide, 2015

GOV.UK on inclusive communication, 2015

'Clearing the air: some thoughts on gender-neutral writing', Corbett , M. Z.,  IEEE Transactions on Professional Communication, 3, 2, pp. 2 to 6. 1990. Locked. Wikipedia summary with relevant links

‘Language portal of Canada’, Canadian government. Includes examples of how sentences can be re-written appropriately.

The Diversity Style Guide, 2016

Relevant wiki content

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